Scout Association -100 years of heritage

This project will extract, inform and educate Birmingham's community of the traditions and historic highlights of scouting over the last 100 years. Birmingham (the UK's most diverse and Europe's youngest city) was one of the first cities to participate in the scouting movement. On 1st August 2007 at 8am every scout in the world will be able to renew their 'promise' as it was on 1st August 1907 when Lord Robert Baden-Powell held the first experimental scout camp. A sunrise ceremony will take place outside the Council House in Birmingham to widen participation and increase peoples learning about the movement, at the same time camps across Birmingham will hold their own Sunrise event. As Birmingham's first citizen the Lord Mayor will host this event. Leading up to the ceremony 4000 young scouts will find and interview an 'old scout', they will extract and record the historic highlights of years gone by, gathering spoken memoirs, photographs and archives. All will be entered into a competition, winners will be made into a DVD which will be used to increase learning about the movement and its heritage, increase the numbers of young people joining, and adults volunteering. The DVD will be played at the sunrise ceremony on the large screen, the BCC website and the Think Tank Museum, it will also be sent to libraries, schools, community centres etc, and played in targeted promotional activities across the city. From May to August 2007 a PR company will create a sustainable, consistent and exciting centenary awareness campaign, this will coincide with 105 scout groups across Birmingham running their own promotional events across the city to increase peoples learning about the heritage of the movement, recruit young people and adult volunteers. A number of culture day events will celebrate the vast cultural diversity of the movement. All materialls used will be produced in a range of community languages.